Goop, she’s just like us


86179, LOS ANGELES, CALIFORNIA - Friday October 26, 2012. Gwyneth Paltrow looks like a very happy mom as she picks her children Moses and Apple up from school in Los Angeles. The actress flashed a smile as she held hands with Apple, 7, while 5 year old son Moses walked with them. Photograph: Pedro Andrade/KVS, © **FEE MUST BE AGREED PRIOR TO USAGE** **E-TABLET/IPAD & MOBILE PHONE APP PUBLISHING REQUIRES ADDITIONAL FEES** LOS ANGELES OFFICE: 1 310 822 0419 LONDON OFFICE: +44 208 090 4079
mama goop via NYDN

I have reached a real turning point in my life as a woman. I signed up for GOOP, Gwyneth Paltrow’s aspirational newsletter, 10 years ago or whenever it launched. At the time I was a 20- something. A girl with zero cash and zero business taking lifestyle advice from a 40-something mega celeb. Nonetheless I continued to get the email and would most often ignore it.

Over the past few months marketing emails have taken on a whole new meaning for me in my work life so thus they have taken a whole new importance in my personal inbox. I have been hitting ‘open’ on the GOOP emails more frequently and quite surprised that I am finding them not only aspirational but actually valuable.

Just today I opened her send from over the weekend titled ‘this & that no. 1’ and was surprised to find that she is into the same shows I am these days on HBO, Divorce and Insecure. No mention of West World though. And that she is a fan of the Target Who What Wear collection. Who knew!

I won’t however be finding myself at her favorite five-star glamping destinations for a special mountain desert weekend retreats with girlfriends that she mentions. And her hostess gifts, hand crafted- one of a kind white ceramic pitchers filled with field blooms, are still a stretch for my check book.

Alas, something to aspire to…

saint goop via VOGUE

xx Ly


Comments are great! Would love to hear what you think! xx Ly

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